Personalization is a current trend in our society. To meet the expectation of the current customer, it is essential to have the ability to adjust the offer to the reality of each customer, with the hyper-personalization of the rate according to the customer’s habits.

The protagonist of the current world, COVID-19, is also, most inevitably, the protagonist of this new entry in our blog, focused on the impact that this pandemic has and will have on the current distribution model in the insurance sector.

The current pandemic has brought challenges as deep as unexpected to the insurance industry. From the outset, the drop in production, resulting from the abrupt reduction in the insurable mass, especially in the P&C business. For Chubb CEO Evan Greenberg, never, in the long history of the insurance industry, an isolated phenomenon had such a profound impact in such a short period of time.

One of the most prominent themes in countless media, studies and reports – digital transformation – represents an extraordinary opportunity for the insurance sector. Specifically, advanced data processing through predictive analysis has translated, for life insurers who are investing in this technology, into tangible and measurable returns.