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The demand of hyper-personalized insurance

Consumers have become accustomed to the experience offered by on-demand content platforms and want solutions tailored to their specific needs in other industries too.

According to recent consultancy studies, usage-based insurance (UBI), is the highest expression of hyper-personalization demand in insurance. Additionally, in today’s society, there is a growing concern for a healthy lifestyle and customers are looking for more innovative solutions to help them achieve their health prevention and healthy lifestyle goals. In this reality, insurers must anticipate the needs of their clients and focus on providing them with a unique experience, differentiated and fully adapted to their needs.

Benefits of the product machine

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